A mailing list is the lifeblood for your online business. The old saying “The money is in the list” may not it – if you target list of prospects for each time a new product to have contact, you will save in a position with a lot of effort by marketing your existing list of targeted prospects.
You can really create a list of prospects who are interested in your product by offering a relevant download on your site. For example, let’s see, a very good example – apple.com. If you use the free iTunes and QuickTime software from their side, they will ask you to fill out an optional name and email form so that it offers on songs that you can purchase via – guess where – iTunes!
You really do not give up some “heavyweights” like downloading full-feature software like iTunes. You can use the prospects equally well with some quality freebies such as the simple statement, free wallpaper, and so on attract. It is important that your download offers enough value for the prospect to be willing / her e-mail address to get it.
However together a simple download and putting a link on your site proposed will be insufficient to attract qualified buyers. You should do some homework for you to create mutual mechanism to work for you.
First, you must place your download form prominently on your site. Preferably, the dedication page and a link to this page from every other page of your site. Some of your visitors can not find the download page, and if they do, you will get some of them converted become your prospects!
You should also put a little effort in promoting the download. Explain and describe on the values of the download, and why your visitors should download it from your site. You might think why would anyone want a freebie, but most of your visitors are too lazy to the effort, since most of their download just sit on my hard drive collecting virtual dust increase. It is therefore important to show your visitors why they should download your freebie.